Business Blogging

Yes, business blogging is hot and is a great way to add easily content to your website. You're reading one right now! :-)

Here's a good article on business blogging with some excerpts:

How To Make Blogging Work For Your Business (www.wordtracker.com)

Another distorted and slightly disturbing view of bloggers is that they are amateur diarists, offering daily entries with such fascinating nuggets as what they ate for breakfast, fascinating things their many cats have brought into the house, and that strange dream they had last night.

Thankfully, while folks like this do exist, this is not what blogging is about when it comes to business!

For business, think of blogs as online content and information that attracts your target market in growing numbers, keeps them engaged and interested, and produces leads and sales for you and your company.

...Create content that answers your prospects' questions, challenges, wants and needs using the words and language of your customers, and you are well placed to attract people looking for exactly what you have to offer. Blogs are famously effective in producing excellent search engine rankings.

...Copywriting has been called "salesmanship in print". A good business blog is like the best kind of salesperson; someone who waits to be approached, listens, offers advice and solutions, leaves you to close the sale yourself, is someone you would return to again and again, and best of all, someone you would want to tell all your friends about. Wouldn’t you want some of that in your business?

So like I keep saying... blog! We often get leads from things posted on this very blog, it's great. People will read a blog if you're giving good, insightful advice. You can blog about hot topics at the moment and hopefully get picked up on sites like Digg or you can blog on more long term types of topics - or mix it up. I tend to do more long term types of topics that are relevant.

With good blogging software (using our CMS or blog tools like WordPress), you can easily login, write a post and then you're done in just a few minutes. If you don't consider yourself a writer then you can find someone else in your company that is or else just make sure you really check your spelling and grammar!

Happy blogging!
-Tony

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