Doing Viral Marketing / Social Media Marketing

I think the term "viral marketing" is over used and not used correctly much of the time. Viral marketing is why any marketing campaign spreads on its own, like a virus. Social marketing has aspects of viral marketing but the two are not equal.

When I think of viral marketing, I think of the best, most strongest kind... funny videos. The good ones are not usually cheap to make but when they hit the mark, they're really good and go far - and for a long time. There are other kinds of viral marketing, of course. A killer coupon is a good example.

Here's an article that @GuyKawasaki Tweeted:

GuyKawasaki How to go viral: http://om.ly/Irle

The article is below. I like the part about Twitter but four other methods are also listed:

5 Ways To Spread Content, Whatever It Is (smallbiztrends.com)

Twitter

For the past few months, Twitter has been one of the most effective ways for many businesses to drive traffic and exposure to their content. It’s also really easy. You use the network you’ve already created on Twitter and then time tweets to come out during the periods of the day when you know your audience will be on Twitter (typically when they’re supposed to be working). By using combining a strong call to action with a little bit of snark, you can even help increase the effectiveness of your tweets. You also want to make sure that you leave enough room so that someone can retweet your message without having to edit it and to include the twitter handles of the people or companies mentioned in your post. If someone sees you’re talking about them, you increase the chances that they’ll help promote the piece for you.

So get out there and market or find someone ("(cough)... Webstix") to help you!

-Tony

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