Get Your Google Analytics On!

Ouch! What was that? Who put that sofa there? Why didn't I see it? Oh, the lights were not on. Yeah, that would help me to see where I'm going and avoid things. I'd also get to where I want to go without problems.

Ok, that's a dumb example but many companies have that same exact logic if they're not checking out their website statistics. They want to do "web marketing" but don't know where they're going because the lights are off, basically.

Make it a goal this year to dig into your web stats. You've put your website out there, so how are people using it? Where are you getting the most traffic? What's working and what is not? If you knew all that now, you'd be making some great, informed decisions. It's totally worth doing. You'll be amazed at what you see.

If you don't have Google Analytics installed, then why not? You get great stats with nice graphs and just tons of information about what's going on.

Google, years ago now, bought a company called Urchin. Urchin made a website stats program that was really good. I had used it on a number of websites and the stats were nice. What Google Analytics looks like now is nothing how Urchin looked before. It's so much better. If you need help getting Google Analytics installed on your website, just let us know. We'd be happy to do it and help you analyze what's going on.

I remember one client we showed his web stats too a few years back and his jaw dropped when he found out how many people were going to his old looking website. He instantly wanted to know where to sign. Once he knew he was getting traffic to that ugly website, he wanted to change it since he knew that people were getting the wrong impression of his company. It's a great example that still works today.

So turn the light on and see what your website is doing instead of bumping around in the dark! And for goodness sake, get a blog!

-Tony

Comments (0)

Subscribe to this comment's feed