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Tony’s Website Design Blog
Google Dance and PageRank 
| Written by Tony Herman | |
| Thursday, 05 November 2009 | |
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Here's a great article about the latest Google Dance with some quotes that I really liked:
It's true. Google has removed PageRank from Google Webmaster Tools. Also, in the Google Toolbar, the size of the PageRank meter has become smaller as well. So it's pretty obvious that Google is putting less emphasis on it. More from the same article:
Yes. Exactly. The days of cheating your way to the top of the listings (SERPs) are ending. Content is still king. Unique content is the more powerful king. To stand out now, your content needs to be link worthy. The content has to be so good that people will want to link to it. That is the best way to get organic link building going. Think virally. Pump out the content. If you can't write, hire a writer. I know a bunch that will write pages for less than $10 each (SEO writers cost much more, of course). So being able to update your website yourself would have to be "queen." Like I've always said, every website needs a blog. You need a way to always add more content and blogs are pretty casual and easy to use. You don't need to be a great writer, just a good one. You can even outsource that to someone in the company or a friend or someone - but just do it. Don't wait. You need to make your website the hands down authority on a topic. That is your goal. You can start with someone else's article and add your comments - just like I did here. It's easy. That topic is found by doing keyword research. Good keyword research. You need to know that you can actually rank well for the keywords you choose. One tip - long tail. Get a keyword phrase that has a few words in it and gets searches. Find 30 of those and use them. Webstix is here to help. We have the resources and can get you excellent return on your investment if you're willing to take our advice. That's what we do. -Tony
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