Playing Monopoly - The Top Spot in Google

Written by Tony Herman

Tuesday, 25 May 2010

Getting a top ranking for your website is important, we all know that. Getting on the first page of Google is definitely one goal but do you stop there? Should you strive and work to get #5, #3 or #2? Sure but what about #1? How much more traffic would you get if you moved from #2 to #1? It looks like it's double!

How Much is a Google Top Spot Worth? (blog.searchenginewatch.com)

Chitika, search-based online advertising network, reckons that top rankings on Google is worth double the traffic of ranking in the number 2 spot, in a report announced on their blog today.

It proves, once again, that your website really needs to be on the first page of results to get any real chance of being seen. And to build a successful business online you really need to get your website into positions 1-4 for a variety of terms - those specific Google positions, combined, command a whopping 70% of all traffic to websites!

And the original article:

The Value of Google Result Positioning (chitika.com)

How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise.

The lesson here is to not stop at Park Place and own Boardwalk, right? (to use my Monopoly analogy) Getting to that position will be, I would think, a lot of work but the payoff is huge. It might not be quite twice as much work as it took to get to #2 but still a lot of work - depending on your keywords, of course. You want to dominate! Keep working at it or hire the pros!

-Tony