The Princeton Club

The Princeton Club has three health clubs located in Madison, WI and New Berlin, WI.

Their old website needed a design update to match their current marketing campaign. They also wanted to use it to support offline marketing efforts.

Their new site has a beautiful design and is more of a tool for them. Workout schedules are posted online, which is useful for their members. The home page features a random image that changes, to help give the site a fresh look.

The site shows up very well in search engines and has greatly helped them with marketing and now get more coupons from the web site than from offline marketing.

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