SEO Copywriting

I was talking with a client this morning who I happen to meet at Starbucks about getting some SEO copywriting done. It's a smart move. Most people don't think about doing this and do not put enough importance on the copy that's on their website. When I saw this article pop up today, I figured I should blog about it:

Training Your Content Developers on SEO Copywriting

This aspect of understanding the vernacular of your prospects is where usability and SEO meet, i.e. you don't have to trade off one for the other. If you think about your content development as an opportunity to communicate with your customer, and keyword tools as a way to improve that communication, you're on the right road.

I like how he says that good copywriting combines both keywords and a good user experience. Not many business owners can do this while try to run their business at the same time. The result is, the copy suffers and takes a long, long time to get done. While they're putting off getting the copy written, they're losing sales that a new website could be generating. If you lose $2000 in profit when you could have hired a good copywriter for $500, is that smart?

We even have a client that has a whole website done with no copy in it for at least 2 years now. We bugged them for a long time and went the extra mile to make it easy for them to get this done and it never happened, so we stopped. They invested several thousand and the site's not up. I don't get this but they may have their reasons. The point is, you can't wait - not in this economy. Isn't it easier to have the phone ring than go out and try to make sales?

-Tony