SEO Email to a Client

Here's an email I just sent to a client and I thought it would be good content to post here:

Well, there's a bit more to it than just changing some words on your website to make your site rank higher. On some websites with less competition, you can do that and have some success. With the industry you are in, it's more competitive and you'll need to do more. This includes, but is not limited to the following:

1. Adding content to the site - you need to look like an authority on what you do. Google wants to give people the best results. You can't trick Google. You need to have the content to back up what you're saying.

2. More keyword research and cross linking - Further keyword research should be done and certain pages should be targets for certain keywords. Again, this comes down to having enough content since you can't do that with very little content.

3. Inbound links - the more sites that link to you, the better. Each link is like a vote for your website. The website with the most votes in its category wins. We can do this for you as well and it's beyond our initial, on-site SEO work.

Regarding a budget for this, if you made $1000 on a job and put that into your website (copywriting, marketing, SEO) and got 10 jobs from it - is that worth it for you?

Honestly, I'll often send this type of email to a client after they ask what you're asking and then never hear from them again. The few that do get our help get better results and return on their investment. There's simply more competition on the Web now than a year ago, than five years ago. It's going to get even tougher. The fact is, your competition is investing time and resources into coming up first in searches and you can't get by unless you do it as well.

And that's the truth. It IS getting tougher to rank high. Gone are the days when you can just change some text in your title tags and see an instant boost. That's part of it but there is so much more. How much more completely depends on what your competition is doing.

People ask us how much SEO costs. It's completely variable. It will depend on your industry, keyword volume and your competition. Luckily, today it's still fine to throw about $1000 toward SEO and see some results - for most companies. If you want us to do that for digital cameras, then multiply that by about 100 and you're in the neighborhood.

And $1000 is very cheap. Businesses spend more than that on print ads - easily! I've got close connections to some big players in the SEO world and they are doing multi-million dollar contracts, just for SEO. If you can't at least spend $1000 for SEO, then forget it - you don't understand the industry that well and don't understand how you'll get return on your investment. I know SEO is this mystical thing but it's really not. I've got plenty of posts here on my blog that explain that, so I won't repeat it here. It takes money to make money, right?

-Tony

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