Taking the SEO Plunge

I found a good article today:

What You Need to Know Before Committing to SEO

To enjoy the fruits that SEO can provide, you need to be well organized and develop a plan. Develop a successful SEO effort the same way you would develop any other successful initiative. Know what you're doing, where you want to go, what it will take to get there, how much it will cost, and the expected ROI.

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How Much Will It Cost? Expected ROI?

Hopefully, by now, you believe that real SEO isn't black magic. And the folks that are good at this are a rare breed, and coincidentally, cost money.

This, again, illustrates the need to not "knee jerk" into a decision to get into SEO. You'll need to -- as best you can -- determine a plan for ROI, just as you would for your paid search campaigns, e-mail marketing, or any marketing that you might undertake.

Those are just a few parts from the article, the rest of it is also good.

People often think that doing SEO is some sort of black magic. It's not if you think like a search engine. With that said, SEM (Search Engine Marketing) is a whole sub-industry of website design. To get it done right, you need people or a company that's staying on top of the latest news and techniques since things are constantly changing. So it's not black magic, but it is a lot of work - probably more work than most people would think.

-Tony

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