The Best Keyword

I've been doing a lot of research on keywords in the last year and I've noticed something that I thought I'd quickly blog about.

You can, as you know, get a lot of mileage out of a bunch of longer tail keywords. They're basically a goldmine. Since people get so many results for typing in something general, they've learned to be more specific and that's how you get long tail keywords. Because people are trained that way now, it really seems like a much better plan to really concentrate on long tail keywords.

One particular word in the long tail keyword phrase keeps showing up and I think it's really interesting. That word is: "best." So take whatever your main product or service is and add the word "best" in front of it as a prefix.

The funny thing to me about this is that people think they can ask the search engine for the best "whatever" and they think that the search engine will tell them what that item is. As far as I know, search engine technology is not that advanced yet but that's how the search engine is perceived. It's partly true that if enough people like a certain item the most and if they blog and link to that item, it will show up as being the best but everyone doing that would have to explicitly say it's the best. So it could work with how search engines work today but I think that would be rare.

So as you're investigating and doing keyword research, be sure to use the "best" keyword in the list of your meta tags and other tags. That's how people are searching. Give them what they want. :-)

-Tony