The Top Spot on Google

As a follow up to my last post, Playing Monopoly - The Top Spot in Google, I found this article today:

Link Building is Still a Numbers Game (www.seosmarty.com)

When it comes to ranking being first is the only thing that matters. Last month I had a site that has been ranked #2 for it’s main keyword move up to #1, want to see what the traffic was like?

The article shows that being #1 is 7 times more traffic than being #2. Seven times!

Ok, that's just this one site in particular, but it still makes that same point as my last post. You really can't stop at #2 if you've worked hard to get there. How much more traffic you get is going to depend on your keyword and how much traffic (queries) that keyword gets. That's really what you can say.

How Does SEO Work?

I've found one way to easily explain the magic of SEO to people and it can be done in less than a minute. There's really no magic at all. SEO is pretty simple. Here goes:

1. Google "click here".
2. What website do you get?
3. Why?

Think about it. Why would that website be relevant for that search. They have nothing to do with each other - nothing at all but yet it's the top result and isn't going anywhere. It's simply because there are links to that page on probably every 3rd website out there. The text that is linked are the words "click here" so that's why that site (that page) ranks #1 for that keyword.

So how do you get your website ranked high for a keyword? Get lots of links to it from lots of different websites. There you go... simple.

Oh, and as I always say... don't link the words "click here" on your site. Don't write sentences like this:

To view our beautiful website portfolio, click here.

Instead, write this:

View our beautiful website portfolio.

And then Google will see the link to that page (portfolio.html) and think that page you're linking to must have to do with "website portfolio." Even doing this within your own website - especially from your home page - creates a "link net" which fine tunes your SEO linking and sends the right traffic (juice) to the right page.

So, as you can see, SEO is simple but yet complex. There are things like going about getting all those links from other websites and choosing the right keywords that takes skill and using the righttools - just like you'd hire a construction company to build you a house, not a mechanic.

Happy Memorial Day - Thank You, Vets!
-Tony

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