Badger Utility, Inc. - Semi Trailer Sales, Service and Parts
Webstix is proud to announce the launch of the new Badger Utility website:
The mission at Badger Utility is to deliver value to their customers through their parts, sales and service team. They offer high quality products and superior customer service at any one of their 6 locations in Wisconsin.
The new website is modern and beautifully designed with a rotating slide show at the top, trailer selector, locations map and more. The navigation works well and sticks at the top of the page as the website visitor scrolls down the page - making it easy to get around the website.
The Webstix Website Design Process
The design was done from scratch using our wire frame process, which works like this...
First, we meet with our client and figure out which features they would like on the website along with what's most important. We then meet internally and come up with 1-3 design options which we call a wire frame.
A wire frame is the design without the design. It's in gray scale and shows the layout, what will be included and where it will go. It takes design out of the equation so that the focus is just on layout.
Here's the initial wire frame we did for Badger Utility:
Next, we get feedback, do consulting (give our advice) and come back with a more detailed wire frame image:
One this has been done for the home page, we do the same steps with the inside page template. If there are any special templates like for a shopping cart or anything else, they are also worked on and approved.
Why Go Through This?
We do this process because it's relatively easy to move things around in the wire frame stage. It's much like doing blueprints for a house you're going to build. It's easier to move things around on paper than once you have a foundation poured and walls up.
Time for Design!
After that, we work on design - images, colors and all that good stuff. We typically come up with one design. We then get feedback on it and do tweaks and adjustments until a final design is reached and approved:
We then do the same thing for the inside page design and any other templates that are required.
The website is worked on until it's ready to launch. If requested, we can give our clients access to the CMS or shopping cart so that they can make changes before the website launches. We'll do any training now (or post-launch) so that our clients know how their website works and how to make changes.
We do have resources like a Knowledge Base, which has good articles about common questions that our clients may have.
We do testing on major web browsers and on mobile devices to make sure the website works as it should.
If you're having trouble with getting your text written and put together or just want it polished up, we offer copywriting services which can also include marketing consulting and research. Hiring Webstix to do copywriting helps get the copy written on time and in a consistent voice that matches your company and audience. It really can help make the whole process go smooth, too.
That's basically our process. It works well and our client enjoy it. We give consulting as we go. If things change during the process, we can give a quote for additional work if it's needed. At that point, our clients can decide if they want that new feature or not. If approved, we'll get it included and get it ready for launch. The whole time, we're communicating with our clients with our online project management software, which sends them notifications in their email and gives them links where to find new designs or we'll ask them for files or content. In this system, we have a timeline thread so that you know when we need certain things and when the website will be launched.
If you are interested in getting a professionally designed website from Webstix, then contact us to find out more. We'll happily answer your questions and give you advice so that your website project is a success!