Website Redesign
"Webstix has been a terrific partner in helping us get the most out of our website. Always available to help, definitely a top-notch company!!"
- Sarah Hudzinski
Kolpin Powersports

Tony Tony Herman
Project Manager – Webstix, Inc.
tony@webstix.com

Google PageRank Updated

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Written by Tony Herman   
Friday, 26 June 2009
I noticed some changes this morning and I found an article saying that PageRank was updated on June 23/24, 2009:

Google PageRank Update : June 2009 (www.searchenginejournal.com)

Google PageRank (the visible toolbar PageRank that is) was updated around the web on the 23rd and 24th of June, changing the visible PageRank scores which appear on the toolbars of Google users all over the globe.

I saw an increase in a few sites that I watch and have. I thought this was interesting:

Google hands Bing a pagerank 9 (www.searchcowboys.com)

PageRank is all about inbound links. It's different from search results but the two are somewhat related. I've know of sites that have been around for years and still only have a PR of 2 while I can launch a new site and get a 2 or 3 with no problem, right off the bat. One of the best ways to get high PageRank is to have a good site with good information that people link to. Websites with funny content often have good PR since a lot of people link to those sites from their websites. This is, actually, what viral marketing is all about.

Another thing I thought of the other day that can increase PageRank is having an affiliate program running on your own website. If the affiliate links you provide to people have your domain in it (versus using a third party system), then you get the inbound link benefits.

If you're looking for a better PageRank, give us a call or contact us. We've got some strategies that can help. Remember that it's much easier to go from a PR1 to PR3 than to go from a PR5 to PR7.

Happy Friday!
-Tony


Is Your Website Ready?

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Written by Tony Herman   
Tuesday, 23 June 2009
Lennart had a good post the other day:

If your website was a shirt... would you wear it?

That's a phrase we came up with a while ago and it sort of stuck. Websites are definitely first impressions a lot of the time. If your site stinks... take it down. Seriously.

If I want to find out about a business, am I going to look them up in the phone book, get in the car and drive over to their building, walk in and start asking questions. Somtimes, but hardly ever. I'll look them up on the Web. If their site stinks, I might infer that they might care the same about the products and services that they offer as well. So your website should not be an afterthought, but instead be the first piece of marketing that you concentrate on.

Here's another good article:

Top Signs Your Site Isn't Ready for Prime Time (searchenginewatch.com)

If your Web site has five pages of content, you aren't ready for SEO. If your site has a lot of pages, but there's no content or the content is buried within an image (not actually text content), you aren't ready for SEO.

If you've read these and are still wondering about your website, then take a look at our free website analysis and know for sure!

-Tony


Free Website Analysis

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Written by Tony Herman   
Friday, 19 June 2009
If you are in the Madison, WI area or Milwaukee, WI area and have a website, then you qualify for a free website analysis by Webstix, Inc.

Website AnalysisThis 20-point website analysis covers how your website is set up, how it's functioning and tells you what is missing. It covers things like:

  • Is your website coded well?
  • How good is the navigation of your website?
  • How effective is the copy (text) of your website?
  • Has your website been search engine optimized (SEO)?
  • Does Google know about your website?

You'll get a final website design analysis score along with a short, face to face meeting where we present our findings to you. This can be done at our office or we can come to your business.

The Sooner, The Better!

You want to get an analysis of your website done right away. Every day that search engines don't like your website or people are turned off is lost business that your competition gets. A website performance analysis tells you how your website is performing and what fine tuning, if any, needs to be done. Even if you think things are fine, there may be just a few, small things that need to be changed, which could make all the difference. It's good to have the professionals take a look once in a while.

There's No Obligation

We'll present the free website analysis to you with our comments and it's yours to keep. Go back to your web developer and get changes done or find out how Webstix can help you improve your website. We offer website design, website promotion and website maintenance services along with programming projects like setting up e-commerce or other types of website like websites with content management systems (CMS).

Get your website analysis today!


Webstix Suite at the Mallards Game

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Written by Tony Herman   
Monday, 15 June 2009
Thanks to all who joined us on a night with great weather at the Madison Mallards game. They unfortunately lost but we had fun and someone in our suite even got a home run ball, hit by a Mallard. We enjoyed a catered meal during the game and also saw the laser light show after the game. A good time was had by all.

We have another suite next month, so hopefully they can pull out a win for us.

Go Mallards!
-Tony


Are Pay Per Click Ads Now Organic Links?

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Written by Tony Herman   
Wednesday, 10 June 2009
I saw this article this morning. It's worth checking out:

Are PPC Ads Now Counting in Google Organic Backlinks? (searchenginewatch.com)

In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.

The article talks about how paid ads on Google and Yahoo using terms that the site was not optimized for are giving websites better results when people search on those same keywords. If this is how the rules are now, it changes things because you can essentially buy a top position in Google's supposedly organic results.

One nice thing about SEO (search engine optimization) is that you could spend a few thousand dollars doing that and save the $400-500 you were paying monthly using AdWords, giving you more lasting results. So the correct way to do website marketing, it seems, would be to do a bit of both. This isn't anything new except that we haven't seen the paid ads affect the organic results before. This changes the formula.

What I would suggest is doing SEO on the longer tail keywords and then do PPC (pay per click) on keywords that are shorter and harder to optimize for - if your budget allows it. When doing this, you want to make sure you have a website with clear call to action statements the converts your visitors into real sales.

-Tony


New Webstix Support Blog

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Written by Tony Herman   
Tuesday, 09 June 2009

Hello! We've got a new blog up now. It's our Webstix Support Blog and it's where we will post information about hosting and other important announcements, including security information.

We will also be moving our support site over to our main Webstix site, so watch for that change, too.

One article I just posted is about how web servers get hacked and generate spam / junk email. It's called "Hacked Servers Generate Spam" and I invite everyone to read it today.

Thanks!
-Tony

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