Does Your Website Need to Load Fast?
A Slow Website Hurts in Many Ways:
- Poor User Experience
- You Only Have a Few Seconds to Grab People’s Attention
- Bad for Search Engine Rankings
- You’ll Pay More for AdWords
You leave a website when it loads too slowly and move on to the next result, right? People visiting your website are doing the same thing.
More websites are visited on mobile devices now. Speeds are good but not always – it depends if someone has a good signal or not.
A more optimized website gives Google what they want. If you give Google what they want, you’ll rank higher. Think about it – if two competing websites are equal but one loads much faster, the faster one will rank higher because it provides a better experience.
- 73% of mobile Internet users say that they’ve encountered a website that was too slow to load.
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
It’s About Trust!
While site speed is one of more than 200 signals Google uses to determine search rankings, and fewer than 1% of search queries are affected by the site speed signal, it’s conversions that you need to worry about. A fast site will give your visitors confidence in your product or service and convince them to hand over their cash.
Google GIVES Everyone Hints
The great thing is that Google has handed everyone the tool they use to measure website speed. This is like handing you the answers to the test!
It’s called Google PageSpeed and you want a score that’s green (85 and up). If you score 100/100, that’s the best.
Google even suggests that you work with website developers that have a proven record of producing websites that pass their PageSpeed Insights tests:
What should I think about when working with a developer? (developers.google.com/webmasters/)
Ask to see your developer’s references and portfolio of mobile websites.
Ask if your developer has experience with responsive web design (RWD). If you have a desktop-only site, inquire whether your developer has transitioned a desktop site to a responsive site. Check out other sites they have built. Talk to their references and prior customers to see how they feel about your developer. You can use tools like Google’s PageSpeed Insights to look at a developer’s portfolio. PageSpeed Insights highlights factors that hinder a page’s speed or hurt a page’s usability.
All you have to do is use that tool and do what they say.
Well, it’s not simple. In order to get a high score, you basically need a PhD in a few programming languages and know a lot about design as well. You basically need a team of people that know what they’re doing because you’ve got a business to run, right?
But It’s Not Just Speed –
It Goes Deeper!
A website that loads quickly still might not pass all of Google’s tests.
Yeah, that’s right.
Google says: “These rules are general front-end best practices you can apply at any stage of web development”
This means that it’s not just speed but how websites are rendered, the website infrastructure, site performance, database queries and so on.
“Google Page Speed score should be treated as a grade of how good of a job your front end developers (or optimization solution) has done in making a page that renders as quickly as it can given the content it needs to display.”
WE CRACKED THE CODE!
Google PageSpeed Optimization for WordPress
Get the Job Done Now by Experts!
We have a team that are experts at making websites score high with Google PageSpeed.
Here are some websites we’ve optimized for Google PageSpeed. Just click on the links, and they’ll open in a new window at Google:
Note: Scores may vary depending on the host, network traffic, server load and other factors. Try reloading them another 1-2 times.