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Tuesday, 25 November 2008 07:04 Written by Tony Herman
We all know SEO (Search Engine Optimization) is important and we've been telling you (and showing you) how all the information you need to know about SEO is out there. You can do it yourself, if you have the time... just like learning how to repair your car.

With that said, it's still good to know how to tweak your website to rank better. Yeah, I can't rebuild an engine but I can change the oil on my car. So while for large sites in industries that are very competitive an SEO expert or SEO firm is needed, for most small websites you can do a lot of SEO yourself.

Here's another couple of articles I found today:

And then here are my notes based on the research of these 2 articles along with what we at Webstix know...

Basic SEO steps for small and less competitive websites (I have 6 steps):

  1. Use good HTML structure. Get your HTML validated and use CSS. If you don't quite know what this means, then maybe come back to this step later, although it's important.
  2. Get a list of keywords for your website. Pick keywords / key phrases that people are actually using by using a tool like the Google Keyword Tool.
  3. Make sure that your keyword appears in the HTML title tag of the page you’re trying to optimize. Pick 3-4 keywords / key phrases per page max. The title should also be palindromic - meaning, use the keyword backwards and forwards. Also remember that plural and singular versions of your keyword are different according to Google.
  4. Use the keywords towards the top of the page in a bold font or H1 or H2 (heading) tags.
  5. Use the keywords within the text of the page. The text on the page should be at least 300 words to count as meaningful.
  6. Do internal linking within your website using that keyword in the link text (anchor text).

And other smart things you want to do are things like get HTML and XML site maps set up, use Google Webmaster Tools, use Google Analytics, make sure you have no bad links and get inbound links from websites and directories. You can read more about SEO in my article: The SEO Formula and then notes from our SEO Class in the article: SEO Class a Success! and our SEO Tools page (see what I did there? some internal linking on our own website - nice, eh?).

And, of course, Webstix is available for SEO consulting. We've done some cool things with SEO and our website ranks very well.


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