Get Us Your Logo Files
Webstix needs your company logo for your website project or maintenance work. Here is some information about your logo, how we’ll use it and how to get the files to us.
A logo is the most important brand identity that you have to help people remember your product or service. The logo is the image embodying your organization. When we build your website, it is part of the broader marketing campaign and letting yourself be known to your audience and the world.
The logo that goes on your website should be consistent with the other collateral that you already have. The best position for the logo on a website is the top left header area with appropriate white space around it. It is the first thing that a user sees when they land on your website.
If you have a logo that is developed by a professional, you may have a style guide that explains how your logo should be used on different mediums.
In most cases, logos are created as vector art in a program like Adobe Illustrator. You can send us those vector files (Adobe Illustrator file, EPS or PDF) and style guides. These materials will help us understand how to use the logo.
What Exactly is Vector Art?
Vector art or file (encapsulated postscript) define a graphic by using mathematical algorithms, which allow the image to be scaled or modified without loss of image quality or resolution – in other words, we can resize it easily. When your artwork or logo is in a vectored format (either .ai or .eps), it allows you to increase or decrease the size of the graphic without compromising the integrity of the original image. The end result is a crisp, clear, and readable image no matter what size.
When you create an image in Adobe Illustrator, Freehand or CorelDraw, you are creating a vector graphic. However, when you create an image in a program like Adobe Photoshop, you are creating a bitmap graphic or raster artwork (which is NOT a vector format). A vector graphic retains its crispness at any magnification, and a bitmap graphic appears jagged when scaled up.
I Don’t Have Vector Artwork
In case you do not have a vector artwork of your logo, that’s okay. The logo might be in either Photoshop, JPG, TIF, PNG or BMP formats and we can still use them for the website. We just need a large enough image of the logo that shows all the details on the logo clearly. Ideally, the image size should be at least 600 pixels wide with proportionately equal height.
What Webstix Needs
Ideally, we need these items:
- The Abobe Illustrator files for your logo in vector format (EPS or PDF)
- Your logo style guide.
If you don’t have that, please send us:
- Your logo file in PSD (Photoshop), EPS or PDF format.
If you don’t have that, please send us:
- Your logo in TIF, PNG or BMP formats (600 pixels wide).
If you don’t have that, then please send us:
- Your logo in JPG format (at least 600 pixles wide).
If you have multiple versions of your logo, please send those and then indicate to us which logo is preferred. Again, if you have a logo style guide or logo use guide, please include that.
Sending / Uploading
You can upload your logo into your project in Basecamp or else attach it to an email and send it in as part of your open support/maintenance ticket with us. If you have problems, sending the files to us, then please see our article about how to send us large files.
More About Image Formats and Logo Files
Bitmaps / Raster Images vs. Vectors
Think of bitmap images as defining what color each pixel should be. Think of vector images as instructions like, “draw a line from here to here, then fill it in with this color, then draw a circle…” and so on.
|This is a vector image designed in Adobe Illustrator and it offers a clean edge at any angle and any size. CorelDraw and Macromedia Freehand offer the same results. This file format can be resized without loss of resolution, making it the preferred format for logos, text, etc.||This is a 72 DPI raster image designed in Adobe Photoshop, and this image has to be redrawn from scratch to be acceptable. Only high resolution images (300 DPI at full size) can be used as is.|
Breakdown of Common Image Formats
Adobe Illustrator CS2 or Earlier (Vector)
Adobe Illustrator files are best for logos & print materials like brochure, visiting card, etc. This format is best accepted as an .ai or .eps extension with the fonts converted to outlines.
Best for Photographs, Four Color Process printing, Photo Transfers, or Digital Imaging is best accepted as an .eps, .psd, or .tif extension at full size and 300 dpi (min 200 dpi) – any lower dpi will produce jagged edges.
EPS, PDF or TIF
EPS, PDF and TIF files are also acceptable as they are made for print quality with a resolution of 300 DPI. Other File Formats:
JPG, GIF, PNG, BMP produce image quality of lower resolution and is only good for viewing art. If the image size is smaller that 200 pixels at 72 DPI, it will require an art re-creation process.