It's time to post some more articles about SEO (search engine optimization). Not only is it time to start working on it if you want to do well for Christmas this year but just to do well for the rest of the year. The year is almost half over with. If you meant to start working on SEO in 2011 but haven't gotten around to it, then you should really work on it now.
I found this great article this morning that explains some philosophies about SEO really well. Definitely worth a read. Here's my favorite part:
How to Make SEO Part of Your Company’s DNA (searchenginewatch.com)
One important concept that needs to be communicated throughout an organization is that SEO isn’t for search engines. The byproduct is that your site's content can be found more easily and hopefully – based on the strength of your content and your brand (via link connectivity and social media) – that you rank well for your most important keywords.
Ultimately, the goal of SEO is to better align your content and all of your digital assets with the language that people use to describe your products and services. Doing so helps you rank better in search and provides a better user experience, which leads to deep customer engagement and ultimately higher conversions and more revenue.
Bam! Nailed it!
If anything, just do SEO so that things can be found easier. Websites grow and sometimes, when that happens, they get out of control - especially if there's a group of people working on the website.
And here's a secret... if your domain name has been around a while - like 7 years or more, you're literally sitting on gold. If you put the right content on that website, you'll rank high instantly. It has to be the right content though. We can help you find out what that is. Hiring copywriters isn't that difficult either - we have some even. With just a little bit of work (in the grand scheme of things), you could double or triple your website traffic. It's true.
Not everyone needs a website redesign. We know that and have plenty of clients where all we do is website maintenance or SEO work for them. Some website design firms only want to sell you new websites. We do a lot of that but that isn't always the case. There is some truth to the fact that a clean design with calls to action in the right places can help convert the traffic into sales, but that might just a matter of tweaking and not a redesign. You won't know until you contact us.
And when is the right time to get started? Now! Unless you think your competition is waiting for you to get started on SEO and your website before they do. I've never heard of that happening though.