Embed YouTube Videos or Use Your Own Video Player?
There’s no doubt that YouTube makes it really easy to embed videos into your website. It’s easy and there are lots of benefits. At what point, though, does showing the YouTube video player hurt your brand?
Benefits of YouTube
There are a lot of benefits to using YouTube – they include:
- They can be viewed in iPhones and iPads
- You don’t have to worry about video formats
- It’s easy to upload videos
- You’re not paying for video file space (it’s free)
- You’re not paying for bandwidth
- You don’t have to worry that you don’t have enough bandwidth (the video will load quickly)
- YouTube is the #2 search engine out there (next to Google – and Google owns YouTube) so you get good exposure
Disadvantages of YouTube
There are some disadvantages to using YouTube also:
- You might have ads appear on videos (which could be competitors)
- You might have other suggested videos appear (which could be competitors)
And then there’s one more disadvantage – the YouTube logo.
This logo is interesting to me. I saw a commercial on TV last night and at the end of the commercial, right next to their Facebook “f” icon and maybe a Twitter icon, they showed a YouTube logo. Really? Is that important? I don’t remember the commercial but maybe that company has a big following on YouTube or something, so I’ll let that slide. The point is, they felt it had value there and lended to their brand. I believe to be true in a lot of situations.
But it seems that having that YouTube logo showing up on a video player on your website might not be the best thing.
A little while back I stumbled across the website of a well known brand. The design of their site was incredible, clean, sleek, advanced, and easy to navigate. Everything came together into a unified sleek and modern brand image…until I scrolled down a bit and saw an embedded YouTube video. It disrupted the entire cohesive look and feel of the site.
This article was written by someone I know – Al Falasch. I participated in the survey he did.
His survey reports 68% of people favoring the non-YouTube video player.
When I took the survey, I thought the same thing and that’s how I voted. I voted for the #1 image, which was the one that had the Vimeo-looking player (without the Vimeo logo). The other image was the same but had the YouTube player.
It’s a Mix
Again, YouTube is easy to use. I tell clients all the time to use it BUT I also agree with the survey Al did – let me explain…
When it comes to people publishing video, it has to be easy. If it’s not easy, they’re just not going to do it. That’s what a blog is – a blog is a tool. You can login, write something up and publish it. The website takes care of putting the article in the right place. It’s easy. By having this tool, people find blogging just a bit easier and, thus, they do it more often. I think it’s the same with video… it’s better to have website owners publish more videos on YouTube than publish just a few on their own without being on YouTube.
There’s a huge benefit (SEO-wise) with having video on your website and many believe that having a YouTube video on your website helps with SEO (in fact, I have a few websites I’ve set up just to test this and I can prove this myself).
I’ll admit – publishing video on a website could be easier than it is now. We’re always looking for better solutions but, as it stands, you have to convert a video file into HTML5 video if you want it on your website. Doing that takes a little bit of work – more work than simply uploading to YouTube and pasting in code. I think, pretty soon, it’ll be easier but for the moment, that’s where we’re at.
Our workaround (here at Webstix) is if a video is going to be shown on the home page, we’ll just show an image (screen shot) of the video with a play button on it. We mainly do this so that a video player doesn”t have to load when the home page loads (making it load faster and potentially rank a bit higher). When a website visitor clicks on that image, the video player opens in a light box overlay and at this point, it might be coming from YouTube – again, for the advantages there. So this is a hybrid solution.
Yes, for branding, it’s probably better to embed your own video using a plain video player than use YouTube. We have clients that are doing it this way – here’s an example (gThankYou.com):
And then showing the light box and a non-YouTube video:
I’d be interested in your comments on this topic – what do you think?