At this time, the economy has been shut down 3 weeks with only essential businesses open - and others working virtually, as they can. Times have changed for sure and it's not easy seeing people affected by a serious flu outbreak.
It's time to move forward if your business can. Even now, if you're still in a holding pattern, you can turn your attention to your website now that you might have some extra time and make some important changes. What you need now is for your website to work harder for you and your business.
Here are 5 of the most important things to do with your website to get your business moving forward:
There are people looking at your website during this time. The first thing to do is to explain to them where you're at:
The best place to do this is on your website's home page. You can find a place near the top to post this kind of message or even use a notification bar or popup. People need to be able to find it and it needs to work on desktop and mobile devices.
Here is a guide to how this message should be structured:
Once this is over, your e-newsletter is going to be an important tool for you to broadcast messages to your clients and prospects, so make sure it's set up and running fine.
And then make sure the operating hours you have listed on your website are correct and up to date.
To make sure people searching for you on mobile devices or voice search gets the right information, login to your Google My Business account, Yelp, or any other website that lists your business hours.
Having accurate information out there will show Google that you're keeping things updated and, of course, keep your customers up to date so that they're not showing up at your business because they saw it was open.
Once this is over, make sure you have a checklist of what you need to do to bring your business back up and running and add an item to change your hours back on these websites.
While we're in a holding pattern, you can be going through your website to make sure the information on it is correct and up to date. Here are some things to check:
Make those updates to your website yourself if you can or contact your website design company for assistance.
If you haven't been keeping up with updates to software on your website... first, shame on you. 🙂 Second, take the time to do it now. Right now, hackers have more time on their hands, too, and they're looking for easy targets. Websites that have outdated software are like houses with broken windows and doors left wide open. You wouldn't let your business building or office get this way, so take the time to fix things.
Here is a guide to updating your website:
Once that is done, make sure you have a plan in place to get regular website maintenance done. We have a program called Website Care where we update our clients' websites weekly. These sites don't see many problems at all in terms of compromises.
You might have more free time than normal right now, so use it to focus on your website. See this time as an opportunity to improve your website.
Here are ways to improve your website:
Yes, times are tough right now... there's no doubt about that. Do what you need to do to keep you, your family, and your team safe and healthy. After that, use this time as an opportunity to make updates or improve your website. With the items listed here, we've now given you a lot to do - so get to it!
As always, Webstix is available for help. We have a very capable Maintenance Department, as well as designers, programmers, SEO people, PPC experts, and more. We're working virtually during this time and we're even getting new projects. If you need help, please contact us.