The California Consumer Privacy Act (CCPA) is a new law concerning data privacy and it applies to certain businesses who collect personal information from California residents. This new law goes into effect on January 1, 2020 and will be fully enforced by July 1, 2020 - but don't wait until then. It's similar to General Data Protection Regulation (GDPR), which is in effect for European citizens. This law applies if you are a business that has a website and if you target residents of California as consumers.
The CCPA law means that California residents who visit your website need to have access to personal information you collect on your website along with the right to be informed about what their information is used for. There's also the right to portability, the right to be deleted, the right to opt-out, the right to opt-in, and the right to not be discriminated against (learn more).
When you look into this law, it might appear that this law only applies to bigger businesses but since personal information does include IP addresses, any website getting over 50,000 or more visits (yearly) from Californians could be held liable. That's just over 4,000 per month and many of our clients get that much traffic.
In addition to GDPR and CCPA, there are similar laws coming down the pike from other states. Be ready to make legal changes each time these laws are signed. Consulting a lawyer (paying their fees) and making updates to stay in compliance can be a lot of work that most business owners aren't ready for.
Set up is super simple, too! It's truly a "set and forget" system to get you back to running your business... you know, doing what you do best.