Here at Webstix, we use the tag line: "Look Good." We say that because it can apply to many things:
To have good design, you need attention to detail and experts working on your website. It has to look good in the code so that it runs well, so that people see it and so they know what to do when they get to it.
Just in the last few years, the skills and expertise it takes to create an effective website have gone up exponentially. Not only is getting a website to rank in search results more complicated but look at how many kinds of devices there are out there now to view your website on. In the next year, there's a good chance that more people will view your website on a tablet or smart phone rather than on a desktop or laptop computer.
Not only that, many of our clients want their websites to be a tool. They want their websites to be the main place their customers and potential customers go for information. This requires logins, accounts, databases and more. For all that to work well on many kinds of devices means a lot of testing. It also means staying on top of the new technologies out there with continual research and development. One-man type web shops simply cannot do that any more and they're going out of business.
Building a successful website takes good planning. If you're building a house, you're going to want to know how many rooms, how big and how many stories it should be. The same goes for a website. The more planning you do, the better but the main thing to do is make sure your website takes care of what your customers are looking for.
Here's a good article that's worth looking at. I've listed their steps below:
5 Steps to Create a Website That Both Your Customers & Search Engines Will Love (searchenginewatch.com)
- Step 1: Understand Your Customer
- Step 2: Don’t Attempt to Create a Work of Art
- Step 3: Create Purposeful, Well-Written Content
- Step 4: Provide Easy-to-Use Navigation
- Step 5: Measure & Improve
Some things you generally always want to include on a business website are:
Most essentially (is that a word?) is your marketing research and copywriting. I'm obviously not a professional copywriter... I just play one on TV. Your copy should be in the same voice, speaking to the correct audience and be concise and effective. It should be easy to scan and provide what people are looking (searching!) for.
If you're ready to move your website up a few notches, then contact Webstix and let's plan a successful website for your business or organization.