Not everyone can rank on the first page of results.
I'm not even going to try to simplify this even further than this article does - check it out:
Simple Math To Show Potential Clients Why Local SEO Is Important (searchengineland.com)
In the article, they go through trying to explain SEO to a local used car dealer but the last sentence sums it up perfectly:
If you want your site to beat out the hundreds of other dealers fighting for the top spots, you’ve got to send the right signals to Google so that you can outrank competitors. That means you simply must have great content, you must have an awesome user experience, you must optimize your content for local searches, you must be active on social media, and you must be getting great reviews.
There you go - the SEO formula:
great content + best user experience + optimize content + social media + local reviews = high rankings
With the more competition you have, the more of them are also already trying to do this and that means you have to work on it even more.
That may look like a simple formula but a lot goes into each one. For example, for the best user experience, you need great design that's focused on your audience (which better be optimized for mobile devices) and a design that has calls to action that convert your traffic into sales or leads. To figure that out for your audience can take some work. We have experience doing this, so going with Webstix will help you. You get our expertise and knowledge.
Getting ranked higher might take time, too. How long depends on how much competition you have, how much they're working on SEO and where your website is at. If you've done some bad linking practices in the past, you might first have to clean things up. So, several factors. It depends.
If you want to start working on search engine optimization for your website, contact Webstix today!