If you have a website that sells products, then including a video of the product can really increase sales/conversions. It's really easy today to create a demo video or how-to video of your product. You don't need fancy equipment and editing is simple - you can even edit video on an iPad today.
Here's a good article about how including videos on your product pages can increase sales (it is talking about a report that's available for $400):
170 Ways to Improve Your Ecommerce Conversion Rate (searchenginewatch.com)
They’ll also provide you other stats that will help you decide if you should invest the resources to get this tip done. As in the case of why your product pages need video they share:
- Using video demos of items on product pages increased sales for Zappos by between 6% and 30%.
- Shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
- On Ice.com, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%.
- Shoeline.com improved the conversion rate by 44% for product pages containing videos.
The cool thing is that you make the video once and it keeps on selling for you! It's simply a no-brainer.
Since I majored in video production in college, here are a few quick tips for shooting video:
The next step is to get that video on our website. There are a few ways to do this. What you want to avoid is using Flash video or video that requires a player like Windows Media Player or Quicktime. That's the old way of doing things and there are better ways now. This is important because so many people are using mobile devices like smart phones and tables. Devices like iPhone and iPads can't play back Flash video and you want to make sure people with those devices can see your videos.
The two main ways to put video on your website are to either use YouTube or HTML5 video:
If you need help getting video onto your website or on your shopping cart pages, please contact Webstix and we'll be glad to help you.