Thank you all for hanging on while it's been a while since I've posted to the blog. During the pandemic, we actually been really busy. We've been doing a lot of cool things, too.
One thing we've been working on a lot - even over the last year is business solutions. This is everything from online dashboard reporting revenue and sales channels in real time (wow) to e-learning systems, more e-commerce, more complex shipping solutions, and gaining lots of ground when it comes to page load speed.
Today, the web is a lot more than a website. It's a platform for tools and solutions for business.
It's funny... today is our 19 year anniversary as Webstix. Yeah, 19 years!
In that time, we've seen it all, and we've seen a true evolution in technology. Back in 2001, e-commerce was difficult and not many people were even used to buying online. That was before the iPhone (2005). The big thing in 2001 was just having a website.
We then went into the Content Management Era, then with the iPhone came Responsive, and now it's the Business Solutions era along with lead generation. Just having a website is no big deal and anyone can make a somewhat decent website themselves right now.
As the website design industry has evolved... so have we.
A true business solution website is one that is a true tool for your business.
It can do things like:
And there's new technology being added practically every week. Part of our job is to keep tabs on what's going on with Google, programming advances, site speed advances, and more so we can offer the best solutions to our clients. And they keep coming back for new design and new features.
All of this really only rings true with businesses who are serious about tracking online campaigns to find out which marketing is leading to actual sales - dollars. They know that if they spend $X on PPC, they get $X back. That's very powerful information and they're willing to invest in getting that information.
Just imagine you knew that if you spent $1,000 on ads, you'd get $5,000 back. Now imagine if you knew exactly which ads and which channels were doing that. You could increase your conversion rate dramatically. That $1,000 could easily turn into $7,000 or more by doing better tracking and using better copywriting with your ads. That extra revenue could then go into more advertising and you'd be confident that you're spending your ad dollars in the right place.
Again, that's just so powerful. Isn't that worth investing in?
In this post-pandemic world we're in, we're really at the point where every online business needs this data. There's no room to guess, wing-it, or just hope for the best. You need to protect your business much more than before.
You need a complete approach. It starts with your brand. We can then do customer journey mapping and audience interviews. We need to build an avatar of your customer and work the brand to appeal to them.
We then work on copywriting because words matter. You need the right message to the right audience. A lot of businesses skip this step and just put up "whatever" text they can come up with, thinking it'll be fine. That's not the case at all. Have you ever wondered why some ads or stories you see online pretty much make you click on them to read more? That's copywriting. That is where the power is and it's quite honestly the difference between real success and just doing... OK.
Next will be a website redesign to match your brand. With the latest technology, we can get it loading super fast. Google will love it and, most of all, your customers/prospects will love it, too. Let's also bring in e-commerce which makes it easy for people to find what they want and place orders. We'll also firm up your shipping so you can be competitive in your market.
With the redesign comes campaign tracking and revenue tracking. You can see in real time how you're doing. You'll see which campaigns are rocking it and which ones should be dropped.
There's more to it than that but we essentially build you a system - a true business solution, which you need in this new world we're in now.
Getting to this next level of your business might seem scary or difficult. Without the right help, that can certainly be the case.
The next step is to talk. Let's see where you're at and how we can help. There's no obligation and you'll most likely learn something new by just talking with us. You really have nothing to lose.
If you're ready to start stepping, we're willing to talk. Contact Webstix today.