Home / The Webstix Blog / Year Round Blogging / Promotion Guide

Year Round Blogging / Promotion Guide

I found this great guide today about how merchants should plan for year round events like holidays if you're doing retail promotion or just want ideas for blog topics. Check it out here:

Start Promoting: Holiday Guide for Merchants (websitemagazine.com)

In order to receive the benefits that holidays can bring in, merchants must first spend time creating a marketing plan for each special day. For example, popular holidays, such as Thanksgiving or Independence Day, require months of planning and robust marketing, including search advertisements, an email campaign and a social strategy. On the other hand, merchants may decide that email and social are suitable channels for promoting smaller holidays, like Grandparents’ Day or Groundhog Day.

This is an article worth bookmarking and printing out. It lists the holidays for this year but also when they fall so that you can use it for future years. Of course, you could just pull out a calendar and look at it but the author went through the trouble of compiling it for you, so it's got value.

For example, today is Presidents' Day but what's coming up next?

  • March 17 – St. Patrick’s Day
  • March 20 – First Day of Spring (Spring Equinox)
  • March 25 – Passover Begins (starts on the 15th day of the Jewish month of Nissan)
  • March 31 – Easter (first Sunday after or on the first full moon, after the Spring Equinox in the Northern Hemisphere)
  • April 1 – April Fool's Day
  • April 2 – Passover Ends
  • April 15 – Tax Day
  • April 22 – Earth Day

Get the whole list and then you'll have a blogging plan for the whole year. Start blogging about something at least 2 weeks before the event to make sure you take advantage of these opportunities all year round. I would even start blogging a good 3 weeks before each one to make sure you get the best mileage out of all your blog writing work.

This kind of goes right along with my "You Should Be Blogging or Adding News to Your Website" article - also worth checking out!

Now who's ready for some green beer? 🙂


Get found, increase conversion!
Website Marketing
Website Marketing
Get your website noticed and get results.
Design Portfolio
Design Portfolio
Result driven design makes your website work 24/7 for your business.

What Our Clients Say

“Your company and its professionalism are proof positive that distance truly does not matter when completing a large project such as this.”
-Julie Hilliger
Malcolm-Eaton Enterprises
Our Clients Love Us - CLICK

Need Website Maintenance?


Put Our Team

To Work For You

Click Here

Website Financing Options Available

UW Madison Alumni

Webstix in Madison, WI
2820 Walton Commons Ln.
Suite 108
Madison, WI 53718
magnifier linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram