PPC Campaign Management Really Pays Off
If you have a new website or an existing website where you’re waiting for organic SEO (search engine optimization) to kick in, using Pay Per Click (PPC) is a great option. You get your website showing up, above search results and get the exposure that you need in order to get leads and sales.
Guide to PPC Campaigns
Step 1: Make Sure Your Website is Ready
Before you go out and start advertising your website more heavily, you need to make sure you’re ready. Technically, it should be working well and you need to make sure you have appropriate sales funnels/calls to action.
Check the following:
- Check server logs for 404 errors
- Check page load speed
- Check cross-browser compatibility
- Chcek mobile website compatibility (or go with responsive design)
- Have multiple calls to action
- Online sales
- Newsletter sign up
- White paper / E-book / Case Study download
- Contact information (phone/email)
- Contact Us page form
- Have Google Analytics set up
- Set up campaign tracking
- Set up landing pages
Step 2: Do Keyword Research
As with organic SEO, doing keyword research is important. You want to make sure you’re targeting the keyword phrases people are actually typing in.
Step 3: Meet With a PPC Consultant
A consultant (like we have available at Webstix) will set up Pay Per Click campaigns with your budget and help you guide traffic to your website. They also set up negative keywords and fine tune your PPC account so that you get more clicks for less money. They help set the schedule/time for your campaigns and get your ads in front of the right audience. This fine tuning is where the value is as it helps protect you against wasting money with PPC advertising.
Step 4: Lather, Rinse, Repeat
Give them campaigns and fine tuning a few months to run and get optimized. It will take a little time but soon you’ll be reaping the benefits of an optimized Pay Per Click advertising program.
A Pay Per Click Case Study
The proof is in the pudding, right? Here’s an example of a campaign we managed for one of our clients:
While managing their paid search advertising accounts we have been able to:
- Increase Click Through Rates (engagement)
- Increase Conversion Rates (sales)
- At a lower cost for each click (more money in their pockets)
All of this on a consistent, monthly basis – meaning that the longer we are able to optimize and perform work in a campaign, the better the results get. Period. This is also the normal for our clients, we rarely have account performance slide into negative numbers because we monitor and make changes regularly. We stay up to date on all of the best paid search techniques and best practices. We spend money and time learning the changes, so you don’t have to!
Just like I don’t try to fix my own air conditioner or heater, I let the professionals do it. Why do PPC on your own? Let the experts come in and manage your accounts. The account maintenance fees are reasonable (based on your ad spend) and the results are phenomenal!