Return on Investment Calculator

1.

What is your average sale?

Enter a number (e.g., $3,500).

Icon How much money do you usually make from one sale or project? Think about your typical customer and how much they spend.

Bob the Painter's Story

Average Sale

Meet Bob, the Painter - he’s great at transforming homes with fresh coats of paint, but he wants to grow his business and get more customers online. He’s considering investing in a new website but wants to understand the numbers behind his success first. Let’s break it down!

Bob charges an average of $3,500 per house for painting.

2.

What is the cost of goods sold on
average sale?

Enter a number (e.g., $2,100).

Icon How much does it cost you to provide your product or service? This includes things like materials, supplies, and labor.

Bob the Painter's Story

Cost of Goods Sold

Bob’s costs include paint, supplies, and labor, which amount to $2,100 per project.

3.

How many of your leads become customers (your closing ratio)?

0%

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0%

25%

50%

75%

100%

(If you’re not sure, a 35% closing ratio is considered conservative)

Icon Out of all the people who show interest in your business, how many actually buy from you?

Bob the Painter's Story

Leads to Customers

Bob gets 100 inquiries per month, and 35 of them turn into paying customers. His closing ratio is 35% (35/100).

4.

What is your desired return on investment?

20%

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0%

25%

50%

75%

100%

(If you’re not sure, use 20% ROI, which is more than most other investments)

Icon Comparing Investment Returns:

Savings Account: 1–4% annually
Stock Market: ~7% average annual return
Website & Digital Marketing: 20%+ potential annual ROI

Traditional investments grow slowly. A strategic investment in your website and digital marketing delivers faster growth—fueling leads, sales, and long-term revenue.

Bob the Painter's Story

Desired ROI

Bob wants to make $200 for every $1,000 he spends on his website and ads. His desired ROI is 20%.

5.

What's your investment?

Enter your upfront, one-time website investment

$0

Your Yearly Investment

$0

Your Monthly Investment

Yes, Please include the estimate for maintenance and hosting for the next 5 years.

Your website is not an expense; you should view it as a long term investment, lasting, let's say, 5 years.

Icon How much are you planning to invest in improving your website? This could be for design, features, or marketing.

Bob the Painter's Story

Website Project Investment

Bob decides to invest $10,000 in a new website to attract more leads and grow his business.

Return On Investment Calculator

Annual Projections

RESULT: You only need LEAD VARIABLES leads per year with a CLOSING RATIO VARIABLE closing rate to get a DESIRED ROI ROI - with a gross margin of and an average revenue per customer of .