Website Design Madison WI, Milwaukee, Web Maintenance and SEO Services in Wisconsin

LennartLennart Johansson
Sales Manager – Webstix, Inc.
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TonyTony Herman
VP of Operations – Webstix, Inc.
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Friday, 18 April 2014 12:48 Written by Tony Herman

What to Do to Get Higher Rankings and More Traffic to Your Website

people-trafficOne thing that we're probably asked the most about is how to get a website to rank higher. For any business owner, they've invested in their website and the higher the rankings they get, the more traffic they get and then this translates into sales or leads. This question makes sense to ask.

Let's go over what to do to rank higher and get more sales.

1. Fix Your Website

Sometimes, websites are designed poorly or there are some technical things that were just plain set up wrong by inexperienced Webmasters. You get what you pay for, so if you didn't pay very much to get your website professionally designed, then some basic things could have been missed or just set up the wrong way. With just a few tweaks of your existing website, you could see higher ranking and more traffic. It's definitely worth taking a look at since there could be a cheap fix.

We offer two things to help:

Start there and see if there's a quick fix to increase your rankings. Also, remember that if you change something today, it's not like taking a quiz in school - you may not see the results right away (get a score). It might take a few days or a week or more.

Also find out if your website works well with the latest browsers. Maybe you're stuck with Internet Explorer (IE) 8 and someone using Chrome or IE 11 sees your website and it doesn't look good at all.

2. Get More Conversions With the Traffic You Already Get

Are you harnessing the traffic you're already getting? More traffic isn't always the answer. Maybe you can double your leads with your existing traffic. This helps two ways because you not only do more with the traffic you're already getting but when you do get more traffic, you get more leads from those website visitors as well

I'd actually encourage doing this first because you can use your existing website as a benchmark. Make the changes I suggest below with your website as it is now and then see if you get more conversions (leads / sales). If you change too many things at once, you might not know which change made the difference.

  • Add more calls to action - This means add more ways for people to take action. Maybe they're not ready to purchase now but maybe they're ready to receive your newsletter or get another service you offer that doesn't require such a big step (smaller barrier to entry). Even just asking for a "Like" on your Facebook page is pretty easy to ask for.
  • Move your calls to action up / higher on the page - We've seen websites where they don't even have their phone number at the top of the page with a "Call Us!" type call to action. You can even do a pop-over type of call to action - sure, they're sometimes annoying but people wouldn't be doing them if they didn't work (hint, hint).
  • Rewrite your copy - Maybe how you're saying something just isn't working. Maybe people are turned off by it. You look at your website all the time and you may be blind to it. It's worth having your website copy looked at by a professional (guess what? we have some!).

3. Add More Content

Once you've found out how to get more conversions with your existing traffic and once you've made sure your website doesn't have an technical problems, write!

A blog can be called anything like "Company News" or "What's New" or whatever but a blog is a tool. It's a way for you (or someone at your company or organization) to be able to quickly login and add new content without having to worry about where it goes on the website because it'll end up in the right place automatically.

If you don't have a blog, you need one. If you know that adding content is easy and not a huge chore, you're going to do it more often.

Why is adding content important? We'll I've been blogging about there here for years. In short, Google likes good, new content. Don't write fluff (obvious facts to hit some kind of word target) but write meaningful content that's "share worthy" content - content people would want to share. It should be THAT good. Have an intriguing title that's compelling (instill emotion/fear, etc.) and use photos and videos as well as link to other sources. Check spelling, grammar and punctuation, too. A really good blog post might take an hour to create. They might start taking less time the more and more you do it.

Here's the kicker though... when you post great content on your website, it's there forever. You do the work once and it keeps working for you over and over again. I don't understand why business owners wouldn't want to do this. There's often not much work you do that keeps working for you - it's usually done once and it's over with. Invest in your website by posting awesome content - like this blog post, for instance!

Make your article scannable. This means fairly short paragraphs with heading text, bulleted lists and bold text. Make it easy to read.

4. Check Your Stats and Keywords

checking-statsWhat will help you write good content will be checking to see what you're already ranking for as well as doing good keyword research.

First, go for the low hanging fruit. This is keywords that you already are ranking pretty good for. Write more about those topics or beef up articles/pages that you already have on your website.

Second, research keywords. This means write about what people are typing in to search engines so that you rank for those searches. I've blogged about this quite a bit, too. It's a must.

Don't just focus on one keyword. Maybe you're checking your rankings with one keyword - one that you think is the best one. You might be putting your efforts into the wrong thing. If you rank #1 for that one keyword, maybe you'll get 5,000 more visitors a month. Getting there might take a long time and a lot of work. But what if you instead put that same amount of work (and less time) into 20 other keywords that might get you 10,000 more visitors a month? Wouldn't that make more sense?

5. Optimize Content

I kind of touched on this already but go into existing content and make it better. Add more to it - like more text, images, videos, etc. Change page titles and meta tags to match the keywords you're ranking for in order to get higher rankings.

6. Go Back to Step #3 and Repeat

Rinse, lather, repeat. Go back and write more content, check stats, do keyword research, optimize and then do it again and again and again.

Consider a Redesign

If your website isn't showing up well and optimized for mobile devices, then consider doing a redesign of your website using responsive design. Maybe your design just looks old and outdated. A redesign will help freshen things up and strengthen your branding or help you get more conversions.

Conclusion

Getting more traffic and conversions doesn't come from just doing one thing. You have to come at it from many angles. Your website is in the center of that but you can also use social media and offline methods, too. Don't put all your eggs in one basket - test and find out what works. It's worth the investment.

I encourage you to do the website evaluation to see how your existing website is doing. You can also give us a call (608-277-7849) or contact us on our form to find out all that we can do to help you and your business rank higher and get more sales.

-Tony

Friday, 18 April 2014 12:45 Written by Tony Herman

JessieGerry.com Website

Webstix, Inc. is proud to announce the recent launch of the JessieGerry.com website:

website-design-jessie-gerry

Jessie is a golfer from Wisconsin playing in tournaments around the United States. She needed a website for those who follow her golfing career and Webstix was happy to set up this website for her.

She is able to blog on her website as well as add tournament dates and photos.

We've set up several websites for the golfing industry and other sports. If you're insterested in a sports-related website, then contact Webstix today.

-Tony

Friday, 18 April 2014 12:39 Written by Tony Herman

SupportingFamiliesTogether.org Website

Webstix, Inc. is proud to announce the recent relaunch of the Supporting Families Together Association website:

design-sfta

Supporting Families Together Association is a Wisconsin-based association of regional and local organizations that work on behalf of children and families. They are Wisconsin’s statewide member association for organizations and individuals committed to making every early childhood a great one. Their core membership consists of Wisconsin’s Child Care Resource & Referral Agencies (CCR&Rs) and Family Resource Centers (FRCs). Our affiliate membership is made up of other like-minded organizations and individuals.

On their website, you can connect with their staff, meet their board, invest in Early Childhood (donate) or become part of their team. Their website has a lot of content to help family support professionals and others.

The website has support for different languages as well as a home page slideshow and is connected with social media.

If you have a non-profit organization that needs to have your website be a tool so that you can work more efficiently, contact Webstix today about how to get a custom designed (or semi-custom) website set up. We work with many non-profits and would be happy to work with you.

-Tony

Friday, 11 April 2014 12:23 Written by Tony Herman

MadisonSign.com Website

Webstix, Inc. is proud to announce the launch of the Madison Sign and Lettering website:

design-madisonsign

Madison Sign and Lettering offers affordable and quality banners, signs and displays for commercial and residential purposes. Their sign services include vehicle lettering, real estate signage, yard signs, banners, window signs, sandblasted signs, trade show signage, site lot maps, parking lot signs, vinyl lettering and lots more. Just go to their website and you'll notice some of the signs that they've created around Madison.

The Website

The website we created for Madison Sign and Lettering is a very nice-looking responsive website design that works well on smart phones and tablet computers since many more people are using these devices now to access websites. The home page features navigation, a slide show (which they can edit) as well as testimonials, samples of their work and their latest blog entries.

A blog on a website is essential if you want to start to rank well in search results. With a blog, you're able to easily login, enter some new content, publish it and then move on with your day. A blog is a tool to make publishing on your website an easy task. With more content that's written well and informative, you're better able to rank for more searches. Think about the websites you visit the most - you go there because there's new content, right? Google likes new content and the more it's shared, that's more proof that the content you're publishing is worth sharing and good content.

The website also features photo galleries of their signs (their work). They can send their potential customers to their website to view samples of their work and get ideas for their signs. Having an online portfolio of work that you've done is a great way to demonstrate your capabilities to your customers if you have a service company. It's more than just an online brochure because you can update it any time you want.

Get a Website Like This!

Do you have a business in the Madison, WI area (or anywhere) that needs a great website for a great price? We're not the cheapest designer in town but we include a lot more and we're not going to nickel and dime you for every little thing. We do complete work, we test our work in different browsers and we have lots and lots of satisfied clients. Become one of them by contacting us today.

-Tony

Wednesday, 09 April 2014 14:08 Written by Tony Herman

How Old is Your Website?

As we talk with clients and prospects on the phone, they often want to know if they should continue to put money into updating their current website or just start all over, from scratch, and create a new website for their business or organization. Here are a few things to consider to help you make this decision.

1. Is Your Website Responsive or Mobile?

More and more people are using mobile devices to access websites now. Mobile use is about to overtake desktop use. Check your Google Analytics account (if you have that set up) and see how many people are trying to access your website with a mobile device (smart phone, tablet, etc.) - you might just be surprised. If they're not getting a good experience, they might be bouncing off your website and going to another - or Google might not even be showing your website as a result since it's not optimized for mobile website visitors.

Responsive web design uses one design (template/theme) that adjusts to whatever screen size people are viewing your website on. This is ideal.

If your website isn't designed for mobile use, then it might be time to start over or at least do a redesign.

2. Are There Remnants of Older Websites Still on Your Server?

This might be a little clunky to explain but we've seen a few instances of this lately... what happens is, a new website is developed and the web developer is kind of lazy and just dumps the old site into or on top of the old one, leaving remnants of the old website still there... which Google can find. If Google can find it, they might still be giving those pages as results to people. The best way to avoid this is to completely backup and delete the old website before installing a new one.

Finding out if this is the case might be difficult to detect but we can take a look if you like.

3. Does Your Website Show Up Correctly on the Latest Web Browsers?

If you're still running Windows XP, you're using Internet Explorer 8 still (which is not supported - please upgrade or you might get hacked) and you might not realize that the rest of the world has moved on. Maybe your website was built to work with IE8 and it might not be working well in the latest versions of web browsers out there. You have to keep up.

You can go to browsershots.org and see how your website looks using different web browsers.

4. Is Your Website Too Slow?

Google and other search engines want to give their users the best results, so they do check how quickly your website loads. If it loads too slowly, you're not going to rank as high. Website technology changes relatively quickly and a website built on the latest technology tends to load more quickly.

5. Has Your Branding and Marketing Changed?

old-carQuite simply, does your website match your current marketing and branding? If not, it's time to at least do a redesign. If it's a big enough change, then why not just start over and get all the benefits of a website made with the latest technology?

6. Is Your Website Software Up to Date?

Most websites made in the last 10 years use a set of executable files and a database running on a server - it's software. Sometimes this software is called a Content Management System (CMS). You have to keep that software up to date or you could have your website compromised/hacked. If that software isn't even supported anymore, then it's definitely time to upgrade and doing that might require that you do a redesign, which means you're starting over from scratch.

Conclusion

Knowing if you should start over with a new website is kind of like trying to decide if your old car is worth repairing or not. For some people, they might want to continue to pay for repairs on the old one without realizing all the benefits they get with a new car. This is your business we're talking about - not your transportation. For businesses and organizations today, their website is too vital of an asset to skimp on.

If a new website that works well on more devices (reaching a wider audience) brought up your sales 10-20%, would that make it worth switching? If so, then we suggest you consider starting over with a fresh, new website made with the latest technology that offers a plethora of benefits. Contact Webstix today and let's talk!

-Tony

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