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Recent Update to Remarketing with Google Analytics 2017

Google has recently sent out an email to their Google Analytics users stating that the Remarketing with Google Analytics will soon be enhanced to take advantage of new cross-device functionality available in AdWords and DoubleClick.

Here is the Google update on Remarketing with Google Analytics 2017

Google Analytics Remarketing update 2017

“Important update to Remarketing with Google Analytics”

Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new cross-device remarketing functionality now available in AdWords and DoubleClick. This will allow you to reach your customers across devices when using Google Analytics Audiences.

Our research shows that six in ten Internet users start shopping on one device but continue or finish on a different one. With cross-device remarketing in AdWords and DoubleClick, if someone visits your website on one device, you can now reach them with more relevant ads when they search or browse on another device.

It means that the new cross-device remarketing functionality now will be available in Google AdWords and DoubleClick can use the remarketing audiences list created in Google Analytics to promote the products/services to customers who use different devices for shopping.

If you use the remarketing feature in the Google Analytics, then you need to update the Privacy Policy on your website to inform visitors that your website is using Google Analytics remarketing features to gather information about visitors for remarketing purposes.

If you are not using the remarketing feature in the Google Analytics, then you can disable the remarketing option in Google Analytics and doing that does not require you updating your privacy policy.

Webstix can help you in updating your privacy policy if you are using the remarketing feature in Google Analytics.

Google Analytics Remarketing Updates 2017

What needs to be updated in my privacy policy?

  • Inform your visitors how you are using remarketing features on your website.
  • Provide information about how third-party vendors, including Google, show your ads on sites across the Internet.
  • Provide information about how third-party vendors, including Google, use cookies to serve ads based on the past visits to your website.
  • Provide information about how your visitors can opt out of Google's use of cookies.

We will take care of all of this for you so that your privacy policy is updated, current and correct to accurately disclose all that’s required to your website visitors.

 

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