TL;DR: Use anchor text that clearly describes the destination page in plain language. Think helpful first, SEO second.
What Anchor Text Does
Anchor text helps:
- Readers understand what they’ll get when they click
- Google understand what the linked page is about
Best Anchor Text Examples
- Good: “request indexing in Google Search Console”
- Good: “internal linking strategy for topic clusters”
- Not great: “click here”
- Not great: “this post”
How To Write Anchor Text (Simple Method):
- Describe what the reader will learn on the next page.
- Keep it natural (don’t force exact-match keywords every time).
- Use variety across the site (synonyms are fine).
Avoid Over-Optimization
If every internal link uses the exact same keyword phrase, it looks unnatural. Write like a human and stay consistent with the topic.
