If Your Website is Slow, You’re Losing Business!
Did you know that 47% of consumers expect a web page to load in 2 seconds or less?
Does your website load in 2 seconds? If not, you’re not meeting expectations. When that happens, people “bounce” off your website and move on to the next result on the list.
Google knows this and they measure it. They measure how quickly your website loads, how much time people spend on it (“dwell time”) and if they instantly leave your page or not (the bounce rate).
If your website does the best with those stats (among others), then you’ll get a good ranking. If not, you’re lower on the list or buried on page 3 (or worse).
Is Your Website Old or Just Not Made the Right Way?
Maybe your website has been around a few years and it’s not taking advantage of the latest technologies available to make websites load fast. Or maybe you had a website developed but you used an inexperienced developer or had a small budget. Either way (and to be honest), Google doesn’t care what your excuse is.
If your competition has a fast loading website, they have an advantage over you.
This is something within your control, so why give them that edge?
When we at Webstix launch a website, we shoot for a load time of 2 seconds or less. We often hit one second or less for the home page. Doing this ensures your website comes up quickly, giving you a greater chance of ranking higher.
Google has said that speed is a ranking factor and it makes sense because a fast loading website contributes to a better experience for your website visitors. If you “think like Google” (as we say), then you know they want to give the best results. If they don’t, people will stop using Google. To do that, they measure lots of things and their algorithm changes many times daily. To rank high, you must make sure you make your website that best result and that very much includes making sure it loads quickly.
What Makes a Website Load Quickly?
There are 3 main things that make a website load quickly:
- The server speed (powerful hosting)
- Optimized images
- Optimized website software and scripts
This means your hosting can’t be the discount / cheap hosting you find out there. Cheap hosting is cheap hosting. You’re put on a server with hundreds of other website and you have no idea what those other websites are doing. Instead, get on fast hosting where the server is powerful and optimized and where there’s a limit on how many sites are hosting (or get a VPS – virtual private server).
Images must be optimized. Images from your camera or computer may be formatting for printing and not for a website. They may contain lots of extra information (data) that isn’t needed. Optimizing images must be done to make sure your website loads fast. It’s data. You must reduce the amount of data going through the pipe and images take up a lot of that bandwidth.
Your website’s scripts, style sheets and code must be optimized (minimized). You should also be doing some kind of performance caching to reduce the amount of processing and database / disk access needed to produce a page.
Website speed is all about reducing the amount of data being sent and delivering it as fast as possible. This is a simple concept but if it isn’t implemented, then you won’t see your website load as quickly as it can.
Get Help Making Your Website Load Fast
At Webstix, our knowledge and expertise about website speed optimization is top notch. We’ve been making fast-loading websites for years. It’s in our DNS. We’re speed freaks!
We can either develop a new website for you that loads quickly or help you get your current website up to the mark. Yes, there are some websites where you really do have to just start over but we’ve taken many websites we didn’t develop and we’ve made them load much more quickly.
Contact Webstix today to find out how we can help you get your website loading ultra fast. This is work you do once (and then maintain) that keeps working for you in the future. You keep receiving the benefits once the work is done – over and over – year after year.
Higher rankings means more traffic and that means more leads and more sales. Let’s get you on that track!