This is a short post with a big point: if you don’t charge enough to afford ongoing marketing, like SEO, you’re probably underpricing your services. If you can’t budget for an SEO plan (which is an investment into your website), growth will always feel out of reach.
We’re a website design and SEO firm, and we invest in SEO ourselves. It’s not optional; it’s how you stay visible and keep leads coming in.
Healthy businesses set aside part of their revenue for marketing. A simple, practical target is ~15% of revenue. That doesn’t mean flashy campaigns—it means steady, consistent visibility: search optimization, content, local listings, reviews, and measured paid tests.
We meet a lot of businesses that “flip the switch” on marketing and expect a flood of results. That’s not how brand building or SEO works. It’s a marathon, not a sprint. You win by being consistent.
Often, the fix is as simple as raising prices by 10–15% and earmarking that difference for marketing. That’s it.
If you’re a lawn maintenance company charging $100 per weekly mow, move to $110–$115. That extra $10–$15 per client, per visit, funds an ongoing marketing budget. Repeat that across your customer base and you’ve created fuel for growth—without cutting into your core margins.
And this actually helps your clients. They want a reliable partner who will be around next season. To stay in business and improve, you must charge enough not just to cover costs—but to thrive.
Some may push back, but most people will accept a modest, clearly explained increase—especially when service quality and reliability stay strong. Keep it simple: explain that you’re investing in staffing, scheduling, equipment, growth, and customer support so you can deliver better, more dependable service.
If you want help turning that budget into measurable results, we’re here for it.
We can map out a simple, consistent SEO plan that fits your new budget and keeps your pipeline healthy. Get in touch and let’s make your pricing support your growth like it should.
