TL;DR: Create one main “hub” page for a topic, then write supporting pages that answer specific questions. Interlink them so Google (and readers) see the full topic covered.
What A Topic Cluster Is
A topic cluster is a group of pages about one subject that are connected through internal links.
Basic Cluster Structure
- Hub page: broad overview (the main resource)
- Support pages: narrow, specific answers (the how-tos and FAQs)
How To Build One (Step-by-Step):
- Pick a topic you want to be known for (example: “Indexing and crawlability”).
- Create a hub page that covers the full overview.
- Create 6–15 supporting articles that answer related questions.
- Link every supporting article back to the hub.
- From the hub, link out to every supporting article.
Linking Best Practices
- Use contextual links in the body, not just a list of links at the bottom.
- Keep the cluster tight (don’t link to unrelated topics unless it truly helps).
