If your business serves customers across the country, you might assume that local SEO—and things like optimizing your Google Business Profile (GBP)—aren’t relevant to you.
That would be a mistake.
Even for national or multi-state businesses, Google Business Profile optimization can drive significant visibility, trust, and leads. It’s not just for small local shops. In fact, when done right, it gives you a local edge in dozens—or even hundreds—of cities at once.
Google prioritizes local results when it detects location intent, which is a lot more often than you might think.
If someone in Austin searches for “trauma counseling” or “IT support,” they’ll see local listings first—even if your business operates nationwide and ranks well organically. The businesses showing up in the Map Pack or “near me” searches often get more attention than national sites, simply because they’re closer.
If you’re not in those results, you’re invisible.
Even if someone finds your website, they may look you up by name afterward. What shows up?
An optimized Google Business Profile (with photos, current hours, and recent reviews) builds instant credibility. It shows you’re real, active, and trusted.
A neglected or missing profile? Not a good look.
If you have physical offices, clinics, or locations across the country, you can create and optimize a GBP for each one. That allows each location to rank locally and collect reviews independently.
Even if you don’t have physical offices, you can still optimize GBPs as service-area businesses (SABs). This is great for companies offering services in specific metro areas.
Customer reviews on your GBP influence both local rankings and click-through rates. If your competitors have dozens of glowing reviews on their local listing and you have zero, guess who looks more trustworthy?
National brands often miss out on reviews because they don’t invest in localized optimization—and it costs them.
More people are searching on mobile, and many of those searches are voice-activated (“Who’s the best trauma therapist near me?”). These types of searches almost always return map-based results and GBPs.
If you want to compete in that space, you need to be listed—and optimized.
Even if your business operates nationally, the reality is that most people search locally. Google Business Profiles give you a way to meet those people where they are—literally.
They help you show up, look legit, and earn trust faster than a generic national result ever could. And yes, we can help you do it the right way—whether that’s one profile or hundreds.
We’ve helped businesses with locations across the U.S. optimize and manage their local presence for better search visibility and lead generation. If you're ready to take local SEO seriously, contact us today and let’s talk about how we can help.
